Summit THC
It all begins with an idea.
Summit needed a fun new voice with broad appeal that speaks to the relief and recreational benefits of THC. I concepted and deployed this vision across all marketing channels, including blogs, product and educational landing pages, and in email and SMS campaigns.
Our B2C HHC launch email campaigns drove the highest traffic to the site in company history.
We launched an email campaign to introduce our SMS program that resulted in thousands of new subscribers.
R&R CBD
It all begins with an idea.
I worked within existing brand guidelines to elevate the voice and ensure consistency across marketing channels, hitting an authoritative, trustworthy tone with a hint of cheekiness. Because we are talking about cannabis, after all.
We ran a B2C and B2B email campaign to launch a new product that resulted in the highest revenue month in company history.
Kinder Beauty
It all begins with an idea.
I wrote around 20 product blurbs per month in an informatively charming and clever voice, as you can see.
I wrote copy for social media posts that garnered hella high engagement.
